Overview
GoDaddy Airo™ is a generative and conversational AI product introduced in 2023 to help small businesses create and grow an online presence.
Included with every new GoDaddy domain, Airo™ provides AI tools such as a website builder, logo maker, marketing assistant, and legal document creator.
Significant Financial Performance & Adoption
Airo™ was a significant transition for GoDaddy's financial performance. It's the big reason the company made $4.6 billion in 2024—up 8% from 2023.
Why it’s working:
Airo is super popular. It has nearly 3 million users.
Airo Plus is cheap. At $5/month, it offers unlimited access to AI features.
Airo is efficient. 72% of users get more done, 61% make more money.
Airo is promising. GoDaddy found that Airo saves businesses $4,000 and 300 hours annually, while businesses using it generate 28% more sales.
My contribution
Generative AI
Design System
Prototyping
Governance
The team
1 × designer manager
3 × product designers
1 x content designer
Year
2023 / 2025
Problem
As GoDaddy Airo™ become more popular and drive more revenue to the, teams began building more advance AI features.
Maintaining consistency and scalability has become a challenge.
To help with this, a dedicated design team was created but there's was none to zero guidance on how to design for AI at this point.
The biggest challenge I worked on was figuring out how we could anticipate how algorithmic behavior impacts UX, especially as AI introduces dynamic design and unpredictable elements.
Process
Together we started by introducing a flexible chat framework, back when conversational AI was just starting in 2023.
I helped take the first steps in creating what later became known as:
I designed the patterns and components for Airo™ Assistant, validating them through a governance channel by reviewing designers’ use cases.
As generative experiences and agentic AI workflows expanded, Airo Assistant became too limited ( it was too narrow).
We needed a broader solution to support GoDaddy’s diverse use cases and that’s how Airo™ HQ was born.
I was assigned to work alongside a content writer and another product designer to build that framework.
Similar to Airo Assistant, I created the components, framework usage for develops with content usage and specs for developers.
Framework Walkthrough (video)
Results
Both Airo Hub and Airo Assistant were used by over 90 designers and more than 800 people directly involved with AI experiences at GoDaddy.
